See which airline is refocusing on its business travel clients
American Airlines is backing away from a strategy that executives say drove away lucrative corporate customers and dragged down the airline’s revenue, the Wall Street Journal reports. The airline had made drastic changes in the way it conducted business with its corporate customers following the pandemic and the slowdown in business travel that followed. The […] American Airlines is changing its strategy to directly book business with its corporate customers, which executives say drove away lucrative corporate customers and reduced revenue. The airline had made changes in the way it handled business with corporate customers following the World War II pandemic and subsequent slowdown in business travel. The changes were made in an effort to attract customers directly through the airline's website or app, but failed to do so, leading to a decrease in travel bookings. While competitors Delta Air Lines and United Airlines have reported significant increases in corporate travel revenue, American has not seen this same boost in bookings due to the shift from direct booking to direct booking.
ที่ตีพิมพ์ : 11 เดือนที่แล้ว โดย Daily Report Staff ใน Travel
American Airlines is backing away from a strategy that executives say drove away lucrative corporate customers and dragged down the airline’s revenue, the Wall Street Journal reports.
The airline had made drastic changes in the way it conducted business with its corporate customers following the pandemic and the slowdown in business travel that followed. The changes were an effort to draw travelers to book directly through American’s website or app—but it didn’t work, executives say.
While competitors Delta Air Lines and United Airlines credit business travel as a buoy for their companies, reporting roughly 14% increases in corporate travel revenue in the first quarter of the year, American has not seen the same boost in travel bookings.
หัวข้อ: Aviation, Airlines